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Olugbenga Agboola’s Insider Tips on Building a Thriving Fintech Company in Africa

The fintech sector in Africa has been experiencing significant growth in recent times, fueled by the increase in mobile phone usage and the surge in demand for digital financial services. Olugbenga Agboola, a co-founder of Flutterwave, a payments technology company, has become one of the leading figures in the industry by enabling businesses to receive payments from customers in Africa and other parts of the world.

In this article, we will delve into Olugbenga Agboola’s journey towards establishing a prosperous fintech company in Africa and extract the lessons entrepreneurs can learn from his experience.


Olugbenga Agboola is a computer scientist and Nigerian entrepreneur who co-founded Flutterwave in 2016, alongside Iyinoluwa Aboyeji. The company’s goal was to simplify the process of receiving payments in Africa for businesses. Before co-founding Flutterwave, Agboola had previously worked as a software engineer at multiple companies, including PayPal and Google.

Building a Functioning Fintech Company Across Africa

According to Olugbenga Agboola, developing a fintech company in Africa requires a profound understanding of the local market and its distinct challenges. One of the significant hurdles is the absence of infrastructure, particularly in remote regions where internet connectivity can be erratic. To overcome this obstacle, Flutterwave has developed a system that enables transactions to be completed even in low-bandwidth environments.

Another significant issue that fintech firms face in Africa is regulatory compliance. Each country has its own set of laws and regulations governing financial transactions, and it can be challenging to navigate this intricate landscape. Flutterwave has collaborated closely with regulators in each country where it operates to ensure that its platform is compliant with local laws.

One of the principal factors that have contributed to Flutterwave’s success is its emphasis on customer experience. The company has established a user-friendly platform that makes it easy for businesses to receive payments and manage their finances. In addition, Flutterwave provides 24/7 customer support to ensure that any issues are addressed promptly.

Lessons for Entrepreneurs

Olugbenga Agboola’s success with Flutterwave provides essential lessons for entrepreneurs looking to establish fintech firms in Africa:

Understand the local market: To succeed in Africa’s fintech industry, entrepreneurs must have a profound comprehension of the local market and its distinctive challenges. This includes factors such as infrastructure, regulatory compliance, and customer behavior.

Focus on customer experience: In a competitive market, customer experience can be a critical differentiator. Fintech firms that prioritize customer service and develop user-friendly platforms are more likely to succeed.

Collaborate with regulators: Regulatory compliance is crucial for fintech companies operating in Africa. Close collaboration with regulators can help ensure that a company’s platform is compliant with local laws and regulations.


Olugbenga Agboola’s journey towards establishing a thriving fintech company in Africa serves as an inspiration for entrepreneurs seeking to enter this rapidly expanding industry. By comprehending the unique challenges of the local market, prioritizing customer experience, and working closely with regulators, fintech companies can succeed in Africa and help provide financial services to millions of people who currently lack access.