It’s no exaggeration to say that e-retail, or e-tail, has changed the way people shop. Shopping online is convenient, easy and safe. Consumers can research products, compare features of similar ones, check prices, read customer reviews, and even locate online coupons before deciding which product to purchase. The biggest player in the e-tail market is Amazon. It has changed the e-commerce playing field in numerous ways. Most notably, shoppers now expect online brands to ship products faster than before, in part because of Amazon’s shipping options. Studies show that the cost and speed of shipping are highly influential factors in whether a customer makes a purchase, meaning mitigating shipping costs can make a huge difference in a customers’ willingness to buy. To learn more about the importance of shipment tracking, be sure to check out the infographic coupled alongside this post.